Hi, folks. I'm leading a campaign with a simple, reasonable goal; Inclusion of MLS Playoff matches on "The Lead" page of ESPN's ScoreCenter application.
ScoreCenter has been downloaded to tens of millions of mobile devices and is one of the most popular ways of staying informed of sports scores and headlines today. "The Lead" is a page on the app that every user sees frequently, regardless of preference. While anyone can easily add an MLS specific page for their app, "The Lead" summarizes events that ESPN decides are on top of social consciousness... and that's where it may be subject to public opinion.
Today, the MLS conference finals begin. If you'd like to help the cause, tweet to @espn and @scorecenter asking (politely) to have MLS Playoffs added to The Lead. Use #MLSPlayoffsToTheLead hash tag. With enough participation, this will work. We live in the age of soccer's ascendancy in the USA, and this is a chance to directly participate in a small milestone. How cool is that?
Thanks,
Nate Beckman (@4castnate)
Columbus Crew and MLS fan
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